The U.S. Hotshots Association approached me for a brand refresh, seeking a logo redesign and a modernized website. The challenge? Incorporating key iconography that resonated with their identity and core audience while giving the brand a fresh, updated look.

In addition, they needed to transition from a complex, outdated WordPress site to a more intuitive platform—one that allowed for easy navigation, seamless content management, and a robust membership program without the technical headaches. My goal was to streamline their digital presence while preserving the legacy and spirit of their organization.

I collaborated with key contributors to incorporate stunning video and photography, ensuring a visually compelling experience. Working closely with a project manager, I streamlined their messaging and delivered a cohesive, polished package that also included branded merchandise that they could easily sell online through a print on demand provider.

Check it out live!