Mooi Bos is a personal brand and creative side hustle, rooted in illustrative design and inspired by the lush, misty forests surrounding my home in Glacier, Washington. I began Mooi Bos as a way to develop an artistic voice that speaks to conservation and educating future generations about the delicate balance that exists between humans and nature. This project weaves together hand-drawn elements, soft natural textures, and a muted, earthy palette to capture the quiet, grounding energy of the Pacific Northwest. Each illustration—ferns, moss-covered branches, woodland creatures—is a tribute to the serenity found in the wild.

The brand’s visual language is calming and restorative, inviting a sense of slowness, presence, and connection to the natural world. Mooi Bos is a reflection of place, memory, and the gentle beauty of living close to nature.

As a mission-based brand, 10% of all profits go to conservation and educational organizations.