While at Funny Feelings, I took the lead on the design and launch of their lifestyle apparel brand, FRQNCY.

I spearheaded the initial branding, creating a logo, style guide, and Squarespace site that established the brand’s identity. To bring FRQNCY to life, I sourced high-quality, USA-made apparel, ensuring a focus on craftsmanship and sustainability. Finally, I directed a team of photographers to capture the brand’s essence through vintage-inspired lifestyle photography, crafting a visual narrative that resonated with its audience.

Check it out live!