Evolve Transformational Coaching was looking to launch their health coaching business with a clean, minimalistic logo and identity package.

I navigated the branding process by first delivering the client a “Brand Strategy Workbook” which helped me understand their underlying motivations for starting their business. This also helped me design in a way that more effectively communicated their message to their ideal customer.

The client was very specific in the iconography they wanted to include in the design. I was asked to create a 3 part logomark with hands cupping a flower and a figure emerging from flames rising out of the flower. To keep the design more minimal, I used minimal line work and the thinnest line weight possible to still ensure the logo would be legible at a small scale.

In the end, the client received a highly personalized logo, business card design and style guide to help them get their business started.